New markets punish the mistakes you can’t see coming.We’ve already made them, so your capital doesn’t have to.
SOCG helps investors move capital into manufacturing and distribution across MENA and Sub-Saharan Africa, markets where the costliest mistakes are the ones you can’t anticipate from a spreadsheet. Across 20+ years and 200+ projects, we’ve made those mistakes ourselves: $50M+ in capital deployed. So the capital that follows arrives with the risk already priced in, from the first feasibility question to a commissioned, operating asset.
Three ways we take the risk off the table before your capital goes on it.
Corporate & Distribution
When a market's routes, regulators and partners are unfamiliar, the risk is a network that never quite works. We restructure them into ones that do. In Yemen, among the hardest logistics terrain anywhere, we rebuilt a national distribution network and lifted route efficiency 40%, into 2,500+ new outlets.
Learn moreInvestment Advisory
The fear with first-time capital is money in, nothing out. We run the work that de-risks it: feasibility, investor matchmaking, due diligence, JV structuring. On an $8M PET preform facility in the GCC, we took it from feasibility to operational launch: 5 investors aligned, 120 jobs created.
Learn moreManufacturing
The costliest way to learn a market is a plant that stalls at commissioning. We build them through to running. We took a $12M greenfield beverage facility from empty land to a commissioned line in 18 months, across 3 jurisdictions.
Learn moreAnalysis tells you what could go wrong. Experience is knowing what actually does.
SOCG is a team of operators who have built, funded and ran ventures in exactly the kinds of markets our clients are weighing, across FMCG, beverage manufacturing and distribution. For two decades we’ve worked alongside major FMCG and beverage names across MENA and Sub-Saharan Africa, and we’re still operating in these markets today. We’ve commissioned the plants, structured the investments, and rebuilt the networks on the ground. When you’re moving capital into a market you don’t yet know, another opinion isn’t what’s missing. Someone who’s already made the mistakes here is. That experience is what your downside is measured against. The specific names and mandates behind it, we share with serious parties at consultation.
See how we workLarge capital, unfamiliar markets, delivered. The record a committee can check.
All projects
Nine markets whose downside we already know.
Across MENA and Sub-Saharan Africa, nine markets where we already have plants, outlets and people on the ground.
The strongest proof on this page is a number, not a quote.
The strongest proof here is traceable and already on the page: the case metrics above. Named client references are available to serious parties at consultation, where we protect our clients’ confidentiality the same way we’ll protect yours.
Weighing a move into a market you don’t yet know?
Start with a conversation about the risks — and how they’ve already been navigated.